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Go to the shopOur Story
Rare – For the Men Who Don’t Fit In
At Rare, we don’t just make clothes — we make statements. This brand was born out of a simple idea by Shivam Puri: Why should men’s fashion be boxed in by old rules and tired stereotypes? Streetwear, for us, is freedom. It’s for the men who don’t want to blend in, who’d rather own their differences and wear them with pride. Rare isn’t about chasing trends. It’s about creating pieces that feel bold, raw, and unapologetically real — just like the people who wear them.
Our Inspiration
Be RARE Be Unique
We know that fashion isn’t just fabric. It’s the skin you choose to wear. It tells the world who you are before you even speak. And honestly? That first impression should be the only one you’ll ever need. Every piece we design is meant to carry a part of your story — whether it’s the hustle, the late nights, the grind, or the wins. Rare is for those who want more than “just clothes.” It’s for those who want their style to say, this is me, and I don’t need your approval.
Design
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Inovation
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Journey
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Behind The Brands
We are a female-founded, 100% woman-led team of collaborative dreamers who value innovation, curiosity and free-thinking fearlessness in everything that we do. We take immeasurable pride in our work, intentionally stitching love into the very fiber and fabric of our designs. We are small, but we are a mighty group of talented individuals dedicated to bringing you otherworldly designs with imagery to match.
